Over the past few years, e-bikes have exploded with immense popularity in the West. However, this video shows how Wuxi — a Chinese motorcycle hub — pivoted to electric components and made Western mobility startups function largely as branding, assembly and distribution businesses overseas.
Uncover the reasons behind the e-bike boom, which can be viewed as a form of massive supply chain arbitrage. Build the audience, not the motor.
Eric is a Chinese Canadian content creator, consultant and entrepreneur who has spent over 30 years living in North America. His work focuses on the intersection of China's manufacturing ecosystem, culture and global business.
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