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Wuxi heritage based items shine at ICIF

Updated : 2018-05-18
(chinadaily.com.cn)

The 14th China (Shenzhen) International Cultural Industries Fair attracts more than 2,308 exhibitors from 42 countries and regions. [Photo/Xinhua]

Xirang, a Wuxi-based company specializing in tourism and cultural innovation, displayed its locally themed self-developed arts and crafts products at the 14th China (Shenzhen) International Cultural Industries Fair (ICIF) in Shenzhen, Guangdong province, from May 10-14.

Founded in 2004, ICIF is the only national cultural trade fair in the country. With a theme of "Opening-up", this year's event attracted more than 2,308 exhibitors from 42 countries and regions across the world who wished to showcase their cultural resources and developments.

Some 100 representative companies from Jiangsu province attended the fair.

Wuxi tourism products integrate traditional craftsmanship and innovation. [Photo/WeChat account: wuxigifts]

Xirang has targeted the domestic tourism and cultural innovation market since 2014 and has been dedicated to promoting the preservation of local traditional culture. It has made over 1,000 tourism and cultural products and opened franchise stores in Turtle Head Isle Scenic Area and Dangkou ancient town.

     
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