Home > News

Wuxi company sponsors World Cup

Updated : 2018-06-29
(chinadaily.com.cn)

Yadea, a Wuxi-based major producer of electric bikes and scooters in China, becomes a regional supporter of the 2018 FIFA World Cup in February. [Photo/yadea.com.cn]

Yadea, a Wuxi-based major producer of electric bikes and scooters in China, became a regional supporter, or third-tier sponsor, of the 2018 FIFA World Cup in February.

The seven Chinese sponsors, including China's real estate developer Wanda, household appliance manufacturer Hisense, smartphone maker Vivo and dairy company Mengniu Dairy, account for $835 million of the $2.4 billion advertising revenue for the World Cup.

In February, Yadea snapped up the first of FIFA's four regional-supporter slots to promote its products in soccer-mad Asian countries.

The cooperation with FIFA is a new benchmark for Yadea as it affirms its status as a world-class brand and its strategy for global expansion.

Founded in 2001, the company produces high-end electric-powered motorcycles, bicycles and scooters, conducts advanced research and development, and maintains an international sales network that supports exports of its products to 66 countries around the world.

Yadea's electric-scooters are pictured with Wolf Zabivaka, the official mascot of the 2018 World Cup. [Photo/yadea.com.cn]

"It is a great honor for Yadea to be named the Asian Regional Supporter of the 2018 FIFA World Cup," said Liu Yeming, president of Yadea Technology Group.

"Yadea will align its regional promotional campaigns with the 2018 FIFA World Cup in order to engage with football fans and broaden awareness of our premium-quality, electric-powered motorcycles, bicycles and scooters."

FIFA's chief commercial officer, Philippe Le Floc'h, said: "We are pleased to welcome Yadea to our line-up of regional supporters and are looking forward to working with them so that we can reach more football fans in such a major region for FIFA."

8.03K
Videos
 
6535e360a3109068cafea54b.jpeg

Images: 2023 World Internet of Things Exposition

The Xiangfu Temp 副本.JPG

In pics: Visitors brave the rain to admire grand Buddha

news.jpg

Calligraphy and painting exhibition opens at Wuxi Museum

640 - 副本.png

Rice paddy designs captivate in Wuxi

News
Sports
Videos
Photos
Business
Biz Updates
Industries
Development Zones
Companies
Travel
Attractions
Dining
Accommodation
Shopping
Entertainment
Transportation
Maps
Culture
Culture News
Heritage
Museums
Events
Services
Visa
Marriage
Healthcare
Jobs
Education
Useful Info
Government
Mayor
Departments
Districts
Policies
About
Overview
Statistics
Sister Cities
E-books
Copyright © China Daily. All rights reserved.
The Information Office of Wuxi Municipal People's Government.
Presented by China Daily.
备案号:京ICP备13028878号-34