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Jin Yong's IPs to have multi-industry development in Wuxi

Updated : 2020-03-30
(wuxinews.com.cn)

The signing conference for the development project of Jin Yong's Martial Arts World's Whole Industrial Chain was held at Wuxi Studios, a national filmmaking base, on March 29.

The project features film, television, gaming, themed experiences, and virtual reality (VR), and other things, which is a great news for many fans of Jin Yong (Louis Cha Leung-yung), one of the most popular wuxia ("martial arts") novelists of all time.

Wuxi Studios, Hengxin Shambala, and CMGE Technology Group will work together to promote the works of Jin Yong throughout the world, while Hengxin Shambala and CMGE Technology Group will establish their East China's headquarters in Wuxi.

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Hengxin Shambala and CMGE Technology Group will establish their East China's headquarters in Wuxi. [Photo provide to China Daily]

China mobile-gaming giant CMGE technology group is mainly engaged in mobile game publishing, game development, and the licensing of IPs. The Company has 99 IP reserves, including the well-known Legend of Sword and Fairy (仙剑奇侠传), Xuan Yuan Sword (轩辕剑), and Monopoly.

Hengxin Shambala is a leading enterprise in the digital creative industry in China. It has strengths in CG, VR, and IP development. The company has obtained a license to adapt some of Jin Yong's works, including a movie and TV series of Sword Stained with Royal Blood (碧血剑), an animated film and TV series of The Return of the Condor Heroes (神雕侠侣), a mobile game of the Condor trilogy, and exclusive rights to the indoor experience hall.

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Wuxi Studios, Hengxin Shambala, CMGE, and Huao Media sign contracts to develop the themed experience hall. [Photo provide to China Daily]

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